King of Zerohum Zerohum
In order to reach new users such from the school’s public who didn’t have acess to the digital platform “Zerohum Militar”, the idea arised gathering their well known teachers in a friendly and funny battle, in wich each professor would answer the others subject of expertise
The identity was based on King of Fighters, one of Arcade’s first Fighting game in the 90’s, focusing on military young public
